who we are
Hi, I’m Eloise. Before starting Love Reacts Only, I managed social media for Victorian Premier Dan Andrews – through bushfires, the coronavirus pandemic, and the months-long wait to get on the beers.
Our strategy was simple: make it memorable, relatable and honest.
We wanted to do things that were unexpected for a politician – but not unwelcome.
That meant taking risks and trying new things, plus dreaming up a million weird and unexpected ways to talk about government policy.
We explained rental reform using Home Alone and Seinfeld references. Created a Mean Girls ‘burn book’ for dangerous and congested level crossings. Made a mix tape to encourage people to stay home during the pandemic. And we kept Victorians informed and up-to-date during unprecedented challenges.
OUR CLIENTS
We work with a range of clients, from political to not-for-profit and everything in between.








what our clients say about us
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Eloise is a fantastic social media consultant – not just because of her vast experience, analytical skills, strategic thinking and practical skills, but because she focuses on building capacity within organisations. She will help your good team become great.
Tommy Clarke, First Peoples’ Assembly of Victoria
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From the moment we started our workshops with Eloise, we knew she was exactly what we needed to help lift our social media game. Underpinning her approach was the idea that we were best placed to tell our own story through social media, and since our first workshop she empowered us to do exactly that – and we haven't looked back in the months since.
Tom Gallagher, Respect Victoria
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Eloise knows her stuff, is a pleasure to work with, and gets results. For anyone working with an NGO or in academic research, I highly recommend her as a social media consultant.
Richard Evans, Victorian Veterans’ Needs