who we are
Hi, I’m Eloise. Before starting Love Reacts Only, I managed social media for Victorian Premier Dan Andrews – through bushfires, the coronavirus pandemic, and the months-long wait to get on the beers.
Our strategy was simple: make it memorable, relatable and honest.
We wanted to do things that were unexpected for a politician – but not unwelcome.
That meant taking risks and trying new things, plus dreaming up a million weird and unexpected ways to talk about government policy.
We explained rental reform using Home Alone and Seinfeld references. Created a Mean Girls ‘burn book’ for dangerous and congested level crossings. Made a mix tape to encourage people to stay home during the pandemic. And we kept Victorians informed and up-to-date during unprecedented challenges.
I learned a lot over those four years with Dan. Now I want to share that knowledge with you.
“Save some Cardonnay for the rest of us.”
39k reactions, 15k comments, 1.6 million views
"Everyone wants someone to grow old with. And shouldn't everyone have that chance?
The Golden Girls got it in the '80s.
Hopefully Australia agrees in 2017.
Survey papers are being mailed from this week. Check your letter box.
Vote yes for love. Vote yes for equality. Vote yes to be on the right side of history.”
40k reactions, 2.9k comments, 1.4 million views
“This is the 'effective reproductive factor' as explained by Wayne Campbell.
A reproductive factor of two means that every person with coronavirus passes it on to an average of two people.
And as you can see, it gets away from you very, very quickly.
Until recently, Victoria's reproductive factor was under one. We were doing well. People were staying home and staying apart – so if they got sick, they weren't infecting others.
Now it's jumped up to more than 2.5.
The situation is retrievable – but we need everyone to play their part.
We need to get back on top of this thing.
And we don't have a second to waste.”
9.9k reactions, 2.8k comments, 245k views